The morning after Black Friday can be a lonely desolate place.  The hope for a cure through retail therapy once again proves useless to fill the void of desperate meaning.   The stuff is piled up in the corner of the house waiting for wrapping paper, or maybe we just hold on to the hope somewhere down deep it will fill the void. 

I decided to go to the epicenter of Mid-West shopping yesterday and see what all the hubbub was about.  Branson Missouri seems to be a lighthouse for the morning after Thanksgiving.  Cars were lined up for miles, parking lots were full with no chance of finding a spot, and stores were bursting at the seams with deal shoppers. 

I just stood and watched.

I watched those who were truly causing a feeding frenzy on the latest 50% off sales.  I saw some just casually perusing, waiting for something to jump out at them.  I saw the few who dressed up just to get out in the crowd.  And most of the men sitting in the chairs in the middle of the store.  It was a great day to be a people watcher. 

I stood at the entry way of Banana Republic yesterday, and one woman caught my eye.  She was a bit overweight, and being pushed in a wheel chair by what seemed to be a daughter or younger friend.  She rolled into B.R., our eyes caught, and I smiled.  What a brave woman to get out in the elements on a day like yesterday in a wheelchair.  I thought, she must have been the most selfless person on the planet.  And then I heard the store attendant say, "Everything in the store is 50% off today, even the clearance rack."  And the woman in the wheelchair brightened up and said, "OH, THIS IS HEAVEN!" with a loud cheer. 


Banana Republic?


I'm all for getting a suit that might shine, or a shirt that will be crisp for work, but Heaven?

Once again, it lead me to think, I wonder how many people really put their value and worth in the stuff they can buy, or the shops they can wander through? 

Is the hope of life been reduced to a discount rack or a 50% off sale? 

Maybe the virility of the hope you have can be measured by the feeling on the morning after.  If you crawl out of bed after a long day of bargain hunting, and you find yourself feeling the same feeling of loneliness and hopeless despair, let me invite you to the table of fullness. 

Much like the turkey you had a couple of days before, I can show you hope that doesn't run out. 

I can show you drink that sustains the thirst of life.

I can introduce you to a bread of life that will fill your soul.   

"On the last and greatest day of the festival, Jesus stood and said in a loud voice, “Let anyone who is thirsty come to me and drink. Whoever believes in me, as Scripture has said, rivers of living water will flow from within them.” (John 7:37-38)

You don't have to live in the morning after.  When you put the pieces in place that can truly satisfy, living water will flow from within your soul. 

May God bless you and Keep you Today!



  1. That is wonderful, Andy! Thank you for addressing our culture’s rampant materialism. I had a great Black Friday playing tennis with friends, then staying home and enjoying time with my family. My girls’ Christmas gifts are tickets to Dallas and Tulsa to visit their friends. Those memories of real relationships and visiting new places will last far longer than the latest trendy outfit or gadget. His Grace is the ultimate gift of my life. It just keeps getting better, and never fails. Great is Thy Faithfulness!

  2. When I lost my husband a year and a half ago, all of a sudden I to realized the things I use to worry about. Like would we have enough money to retire comfortably. It all seems so silly. I realize how precious, a smile, laugh, or a hug and just being needed are. Let’s face it, being loved and showing love to some people is way to expensive. They go through life looking for the discounted price.

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